Privacy Policy

EFFECTIVE JULY 9, 2026

The short version: Up Next has no accounts, no ads, and no per-user tracking. Your show list lives on your device and in your own private iCloud — we never see it, and couldn't sell it if we wanted to. Our servers keep only a per-device key that stops our artwork proxy from being abused, plus a simple total of how many devices use the app — never your name, never what you watch, nothing used to track you.

What the app stores

The shows you follow, which episodes you've watched, and your notification preferences. All of it is stored locally on your device using Apple's SwiftData.

Importing from TV Time? The export file is read entirely on your device — its contents are never uploaded anywhere.

iCloud sync

If you're signed into iCloud, your library syncs between your devices through your private CloudKit database. That data belongs to your Apple account; it is not accessible to the developer or to anyone else. Apple's handling of iCloud data is covered by Apple's privacy policy.

What leaves your device

To show episode information, the app makes two kinds of outbound request:

Show details & artwork — fetched through a thin proxy on our own servers, which keeps our TMDB keys off your device and uses Apple's App Attest to block abuse.
Exact air times — requested directly from TVmaze.

Beyond the show being looked up, these requests carry no personal information — not your name, and not your library. To stop the artwork proxy from being abused, each request is signed with a per-device App Attest key, and our server stores that key to tell genuine app traffic apart. It identifies your device to us, but it isn't tied to your name or account (there are none) and it can't be used to track you across other apps. Like any web request the servers can see your IP address, which we use only to route the request and never store. The one thing we count is how many devices use the app — a running total, nothing about who you are or what you watch.

What we don't do

No accounts or sign-in — there is nothing to register
No analytics or crash-reporting SDKs
No advertising, ad identifiers, or fingerprinting
No selling, sharing, or transferring of data — we never possess it

Notifications

Episode reminders are local notifications, scheduled entirely on your device. Their content never passes through our servers.

Deleting your data

Delete the app and its local data goes with it. To remove synced data from iCloud as well, delete the app's data under Settings → iCloud → Manage Storage, or simply unfollow your shows before deleting.

Children

Up Next does not knowingly collect personal information from anyone, including children. There is no mechanism by which it could.

Changes

If this policy ever changes, the new version will be posted at this address with an updated effective date. Given the app's design, don't expect reruns.

Contact

Questions? Write to [email protected].

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